New brand will not affect standards: Threadneedle

New brand will not affect standards: Threadneedle

Threadneedle Investments has been rebranded as Columbia Threadneedle Investments, but has promised that nothing will change for intermediaries in the UK.

Alastair Caw, head of UK wholesale for Columbia Threadneedle Investments, said: “It is business as usual for our intermediary clients in the UK.

“Our experienced portfolio managers and strong product range remain in place, and we continue working to address the real needs of advisers and their clients.”

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The move aims to bring Columbia Management’s UK-based affiliate Threadneedle more closely in partnership under one brand, offering clients a wider range of services and products, and a truly global presence. The group has more than 2,000 professionals working acrosss 18 countries.

However, the rebrand will not change the corporate structure. Columbia Threadneedle will continue to operate with existing investment teams, strategies and client portfolios. There will be no change to existing funds.

As at the end of March, the combined asset managers had approximately 450 investment professionals responsible for £324bn in assets under management at the end of March.

Adviser view

Alan Solomons, director of London-based Alpha Investments and Financial Planning, said: “You look at a fund’s past history, its current and former managers, the charges and performance. The name of the asset manager offering it does not particularly matter.”