A former fixed-income fund manager has set up a new financial advisory firm in London.
Called City Noble, the firm has been founded by Alexandra Noble, its managing director, who has worked as an international fixed-income fund manager for more than 30 years.
It will focus on providing independent pensions and investment advice, and look towards the corporate space for clients.
Ms Noble, who cut her teeth at Gartmore in the 1970s, said: “We want to ensure that trustees and other institutional investors make better decisions for the members.
“There is a great need for independent advice on investment strategies in a sector where consultants are increasingly conflicted.
“Employers need truly independent insight that is not constrained by house views, themselves a product of the solutions consultants wish to sell.”
The firm is employee-owned and its seven founding directors already advise clients with more than £80bn under management.
Among the founding directors are Eamonn O’Connor, who has held a number of board positions at Gissings and SBJ Benefit Consultants; Ian Maybury, a member of the investment committee at Universities Superannuation Scheme, Citigroup, The Mineworkers’ Pension Scheme and RNIB; and Paul Craven, a former managing director at Goldman Sachs Asset Management.
Ms Noble said: “The insight we can provide from an impartial and genuinely independent viewpoint allows us to add value to the process.
“Our aim at City Noble is to offer a level of client care, objectivity and independent thinking increasingly lacking in the sector.”
Tom Binstead, director of employee benefits at Gloucestershire-based Bank House Corporate, said: “I do not think there are enough advisers out there who advise on a corporate level, and it does take specific expertise.
“The more people providing advice, the better.”