PensionsJun 1 2015

Pru and Hornbuckle combine for simple Sipp

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Pru and Hornbuckle combine for simple Sipp

Hornbuckle and Prudential have partnered to bring advisers a new simple self-invested pension proposition that combines the PruFund multi-asset range with a personal pension wrapper aimed at mainstream clients seeking to take advantage of retirement freedoms.

Clients will be able to switch freely between the range of PruFunds within the Sipp, while advisers can access the proposition via a single application process through Hornbuckle. One form will combine the set-up of the pension wrapper and placing the investment with Prudential.

Both providers said in a statement they are committed to making further future improvements and efficiencies for advisers where possible.

Patrick Van de Steen, managing director for proposition and marketing at Hornbuckle, said: “The combination of the PruFund’s smooth returns with the flexibility of our full Sipp wrapper can deliver this at a competitive price.”

Vince Smith-Hughes, head of business development at Prudential, added that tie ups such as this will become more commonplace as providers focus on supporting advisers, who are in ever greater need of efficiencies and wider options for their clients.

peter.walker@ft.com