Opinion  

Müller light gets heavy

Myron Jobson

Around a third of men and 31 per cent of women said paying the rent or mortgage is their number one worry, according to a nationwide survey by Müller Dairy.

Yes, the firm famed for its yoghurts unveiled the research which also found that 62 per cent stated money as their biggest worry in life over their own health, while 53 per cent of people are losing sleep as a result of money worries.

The somewhat perplexing study was released to support the launch of its ‘Fairy GoodMüller’ campaign, in which the company will pay rent or mortgage on the behalf of 12 people for an entire year.

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Why Müller Dairy, in all its wisdom, chose to align their campaign to be relevant to the financial service industry is a question that remains unanswered.