The Association of Professional Financial Advisers has appointed Alex Roberts as a senior policy adviser.
She comes from a legal background, having been a tenant at Lamb Chambers, Temple, specialising in personal injury claims, contractual disputes and professional negligence.
Ms Roberts also has experience of advisory, drafting and court work, including appearances in the Court of Appeal, the High Court and county courts.
She said: “I look forward to using my legal skills to ensure that the regulator and policy makers in the financial advice sector understand the needs and concerns of our members.”
Chris Hannant, director general of Apfa, added that her legal background will help in pushing for change in the regulatory framework.
“Alex’s arrival will assist us in continuing to work towards a policy environment which supports financial advisers in providing the service their clients need and making sure financial advice is accessible and affordable.”
Most recently, the association resumed talks with the Financial Conduct Authority as part of its campaign on ways to limit the liability on financial advice.
The latest Apfa hire also comes after one of the founders of Apfa’s predecessor, the old Association of IFAs, has urged financial advisers to unite as HM Treasury begins looking into the sector’s regulation.
Barry Kayes, now chairman of Huddersfield-based Sandringham Financial Partners, said that the Financial Advice Market Review – launched in August and due to report back before the next Budget – represented an opportunity for financial advice to reach a “promised land”.
Urging unity among advisers, Mr Kayes said: “Let us unite towards this cause, and together blow up the paper mountain that has been the major obstacle to date in reaching the promised land of appropriate financial advice for all.”