The Seven Families campaign is holding an action day today (29 October) to highlight the importance of talking to clients about protecting their assets and lifestyle.
The event is designed to focus a range of social media activity across the industry on the same day. The theme is based on the hashtag #ForAllTheCarers, to thank those who help those with disabilities and illnesses.
Roy McLoughlin of Master Adviser said: “Seven Families is a call to arms for all advisers and insurers who are serious about growing the protection market.
“The action day aims to further raise awareness of the financial impact of long-term ill health, and we need as many firms as possible to get involved on the day.
“It only takes a few seconds to share, like or retweet the content, and we need insurers and adviser firms to let their staff know so that as many people as possible join in.”