Founding partner Jeremy Nunn said the four-strong Multi-Strategy fund of funds range had been renamed, along with the Focussed and Tactical Growth vehicles.
As part of the change, the funds have ditched the “Elite Hasley” prefix in favour of “FP 8AM” to align them with the firm’s change in branding.
Mr Nunn said: “At the beginning of this year we changed from Elite Hasley to 8AM Global because we had a change of partners here, so we did a rebrand, but our funds still traded as Elite Hasley.
“It’s difficult because you go and see a firm of financial advisers and when they look up your funds, they don’t have the 8AM Global label.
“Changing names with funds can be rather like turning an oil tanker around. But now people will be able to find the funds more easily.”
The Multi-Strategy funds, managed by Richard Philbin, have a combined size of £25.2m.
Meanwhile the Focussed fund, run by Tom McGrath, has a size of £2.7m and the Tactical Growth fund, run by Alastair George, has reached £5.8m.
According to FE Analytics the Focussed vehicle returned 2.5 per cent over one year, while the Tactical Growth fund shed 0.9 per cent in the same period.