Aviva ready to surprise protection market

Aviva ready to surprise protection market

Aviva’s managing director of protection has promised new products this year which “will surprise the market” and promised no more “legacy excuses”.

Louise Colley explained that with the integration of Friends Life now complete – following last year’s acquisition – the combined insurance business was now almost ready to share its strategy for life and protection.

She said future innovations would all be based on its Aviva Life Protection Solutions (ALPS) platform, which was launched last April and would mean the provider no longer had “any legacy excuses”.

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Ms Colley said: “We’ve got a three-year roadmap to migrate all the old legacy policies across to ALPS, which will make life easier for IFAs and present more sales opportunities.

“The system is paperless and real-time, which is a significant move forward and will help advisers be more efficient with client applications, responding to increasing demands for digital access to track their progress and speedier turnaround of acceptance.”

Alan Lakey, senior partner at Hertfordshire-based Highclere Financial Services and director at protection analyst CI Expert, said Ms Colley was a true believer in getting more people insured and who put all her efforts put into improving the customer experience.

He said: “The recent Relevant Life with CIC was a revelation and indicates how seriously they are treating protection.

“The Friends Life brand commands massive respect, and as long as the values and advantages are protected, it augurs well for the future.”