Its investment managers may be more used to discussing monetary inflation than tyre inflation, but this summer, cycling will be top of the agenda for Quilter Cheviot, as it announces its sponsorship of four major cycling events.
The diverse selection of challenges sponsored by the investment manager includes the world’s longest running 24-hour mountain bike endurance event – a scenic tour of Scotland’s ‘whisky country’ – which is a County to County race to raise funds for a new children’s hospice in Wiltshire, and a special tenth anniversary cycle tour of south east Ireland.
The first event is the Julia’s House Hospice Cycle in Dorset. This will take place on 12 June and will see some 500 cyclists pedal from the Julia’s House Hospice in Corfe Mullen to Devizes, the location of their new Wiltshire Children’s Hospice, which provides end-of-life care for children.
Then, on 17 June, it will be stopwatches at the ready, as Quilter Cheviot acts as the Official Timing Sponsor of the Go Outdoors Mountain Mayhem race, the longest running 24-hour mountain bike endurance event in the world, which takes place in the Gatcombe Park Estate in the Cotswolds.
On the 20 and 21 August, the Quilter Cheviot-sponsored Sean Kelly Tour of Waterford will take place. This year, celebrating its tenth anniversary, the event will see 6,500 cyclists of all fitness levels taking part in a series of challenges that encompass the spectacular scenery and back- breaking climbs of the Comeragh Mountains to the history and heritage of Lismore and Ardmore.
The final cycling fixture, which takes place on 18 September, is the Quilter Cheviot Etape Royale, a closed-road event.