Mortgages  

Keystone rebrands as it broadens offering

Keystone rebrands as it broadens offering

Keystone Buy-to-let Mortgages has refreshed its name to Keystone Property Finance, to reflect a wider choice of finance being offered.

Managing director David Whittaker explained in addition to buy-to-let mortgages, the firm already offer both short and mid-term finance solutions for residential landlords.

He said: “We now have plans to broaden our offering to include products for commercial investors and business owner-occupiers. The change of name reflects the growth of the brand.”

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The new identity was also planned to coincide with Keystone’s move from Sevenoaks to Kings Hill, where it will share office space with the brand’s owner Mortgages for Business.

Staff email addresses have changed, but all contact numbers remain the same, and to save brokers money, Keystone has introduced the local call prefix ‘0345’ instead of ‘0845’.

Mike Richards, director at London-based Mortgage Concepts Associates, said this was a good move for the lender.

“With the demise for the time being of the BTL market they will have to show themselves as offering alternative funding lines for say bridging, development, commercial and so on.

“I think that it is a sensible move in this current market.”

peter.walker@ft.com