‘P2P sits between savings, which are safe, and more risky stocks and shares’

Zopa is the oldest platform in the market, launching in 2005. Eight platforms have been authorised by the FCA to offer IF Isas – although only two have full approval from HMRC – while a further 86 firms are awaiting a decision from the FCA, with 44 on interim permissions.

The regulators are striking a note of caution: no one is allowed to offer a product under interim permissions. The FCA said this was due to complications arising from the transfer of authorisation under the Consumer Credit Act, but Mr Lawson has a different view.

He said: “The reason they said they don’t want to offer Isas under interim permissions is on the assumption that not everyone will end up with full permissions. I expect some of them not to.

“There were some concerns around some platforms that would be considered collective investments seeking permissions as P2P platforms.”

This relates to one of P2P’s bigger issues – how to classify it against other assets.

Mr Lawson said: “A lot of people look to P2P as an alternative to cash savings. We don’t look at it that way. We think it should be thought of in the same way as an investment. It’s not like a cash Isa, and it does have risks – there are things to mitigate those risks, but they’re not guaranteed [with the FSCS].”

He prefers to think of P2P as being less risky than equity investments and more risky than a cash Isa. “You have savings, which are safe and are government-backed, and you don’t earn a return, or you can do more risky things and get a better return, and you do stocks and shares. P2P sits between the two.

“I don’t think we will try and make ourselves look like an alternative to a deposit account, because it’s important people do understand the asset they’re buying.”

Mr Lawson has a financial background, concentrating in retail finance, dealing with loans and credit cards.

He was drawn to Zopa, which he joined in 2014, after witnessing the disruptive effect of the internet on other industries. He said: “I was intrigued as to why banking hadn’t been disrupted in the same way.”

The world has changed so much since 2004, when Zopa was being considered. He said: “Now it seems perfectly reasonable to pay people you don’t know because we’ve become so trusting over the internet.

“It doesn’t seem such a crazy idea.”

Melanie Tringham is features editor at Financial Adviser

2014 - present chief product officer, Zopa

2007 – 2014 Associate partner, Oliver Wyman

2006 – 2007 Head of marketing and analysis, consumer finance Spain, ABN AMRO