Global consultancy firm Mercer has launched the Mercer Jelf Financial Planning brand following last year’s restructure.
The new brand brings together the Mercer and Jelf financial planning teams into a combined proposition.
Jelf Group’s acquisition by Mercer’s parent company Marsh & McLennan Companies in December was followed by the transition of Jelf’s Financial Planning team to Mercer.
At the time the company said the merger of Jelf Financial Planning with Mercer would increase the latter’s ability to provide financial advice to companies and their employees.
Richard Wilson, partner and commercial leader of Mercer’s Consumer business, said: “Our priority since the acquisition has been to ensure that clients’ positive experience of dealing with both parties is unchanged.
“We are now ready to begin rolling out the new Mercer Jelf Financial Planning brand and proposition in all communications and marketing activity.
“Mercer Jelf Financial Planning has in part developed these services in response to increasing demand from employers to facilitate impartial guidance and financial advice for their employees from a trusted source.
“This can cover employer-sponsored benefits as part of a broader employee engagement strategy, and extend further into an employee’s wider financial affairs, overall leading to a happier and more productive workforce.”
The combined Mercer Jelf Financial Planning business employs around 100 staff, works with more than 2,500 individual clients on an ongoing basis and operates from London, Manchester, Leeds and Edinburgh.
Following Jelf’s purchase by Marsh & McLennan, the new structure comprises three divisions: general insurance, employee benefits and direct & partnerships.
Phil Barton was appointed chief executive of Jelf, replacing Alex Alway who became a non-executive director on the board of Marsh & McLennan.
Meanwhile Chris Jelf, founder and deputy chairman of Jelf Group, joined Mercer as part of the restructure.
Bristol-based Jelf Group was founded in 1989 and has 36 offices across the UK.
The once-Aim-listed company was bought by Marsh & McLennan earlier in a £260m deal.