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Quilter Cheviot gets its wellies on

David Loudon, chief executive of Quilter Cheviot, swapped his City wear for country attire as he joined a host of BBC presenters to launch BBC Countryfile Live in the spectacular grounds of Blenheim Palace.

Representing Quilter Cheviot in its capacity as headline sponsor of Countryfile Live, Mr Loudon joined BBC Countryfile presenters Matt Baker, John Craven, Adam Henson, Anita Rani, Ellie Harrison and Tom Heap to launch what is set to be one of the country’s biggest outdoor events.

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David Loudon (centre, with Ellie Harrison), and the BBC Countryfile crew. L to R: John Craven, Adam Henson, David Loudon, Ellie Harrison, Matt Baker, Anita Rani and Tom Heap.

The Countryfile Live launch was marked with the unveiling of a 16-foot ‘haystack’ at Blenheim Palace, Oxfordshire.

The event is set to bring the best of the British countryside to the stunning stately home and grounds from 4 to 7 August. It is being staged in association with the National Trust.