Intelliflo names fund groups in robo-advice launch

Intelliflo names fund groups in robo-advice launch

Intelliflo has named the six fund groups it has signed up to provide its new automated advice service, due to be launched on 30 June.

The platform is being provided by Cofunds, with 7IM, Architas, Legal & General Investment Management, SEI Asset Management, Standard Life Investments and Vanguard signed up to provide investment management.

Speaking at the Intelliflo conference in London yesterday (7 June), founder of the company Nick Eatock said it would allow advisers to tap into a market of clients which can’t currently afford full advice.

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Advisers will be able to white-label the automated advice service for use with their clients.

Mr Eatock said: “We don’t see this as replacing financial advice, we see it as augmenting it.

“It allows the client to track their progress and there is no paper whatsoever.

“We are working with 35 of our clients on rolling this out and one of the things they are looking at it for is to roll out to some of their orphan clients.

“This can help advisers create a relationship with the clients of the future.”

Mr Eatock said that in the next 12 months Intelliflo will look at expanding the service further into the investment space and into protection.

Intelliflo will also be launching omni-channel capability.

This will allow advisers to use video to get in touch with their clients and to co-browse with them.

Mr Eatock said the company would also launch an open API.

He said: “This allows you to make Intelligent Office work how you want it to work and it gives us the freedom to not say no to you.

“We think this completely changes the game in financial advice technology and no other business does this.”