With the start of the UEFA European Football Championships just hours away, Aviva Investors’ head of UK equities has shared some stocks that could receive a boost from the tournament.
The tournament is bigger than ever before. Historically, there have been 16 teams in the finals, but this time it is 24 and that leads to 20 more games and a total of 51 matches.
With England, Wales, Northern Ireland and the Republic of Ireland taking part, Trevor Green said the tournament could impact shares in ITV, which is sharing broadcasting duties with the BBC and will show two of England’s group stage games, along with some high profile ties for the other home nations.
After a tough start to the year, Mr Green said the football couldn’t have come at a more opportune time for the broadcaster.
The increased number of games will enhance advertising revenue and, like the nation, Mr Green said ITV will be keeping its fingers crossed for England to progress well past the group stage.
“Certain advertisers really like football because there is a clearly defined profile to the audience, leading to some tension to secure prime half-time slots,” he pointed out.
With the Championships being held in France, Mr Green said this is the next best thing to a home championship for English and Welsh fans, with attendance in and around the stadiums expected to be high.
This should be good news for Easyjet, which is a clear number two to Air France in the French airline market.
In addition, with a number of Eastern European teams having qualified, Mr Green said Wizz Air, the FTSE 250 low cost airline, will see increased traffic as fans travel to French cities from their heartlands of Hungary, Romania, the Czech Republic and Slovakia; which have all qualified.
Mr Green said bookmakers will always see any major championship as an opportunity and this will be no different, as they look to sign up new customers and prompt existing ones via enticing and creative offers.
The battle for market share between online and shops will be heated, he added, noting: “After Leicester City’s triumph in the premier league, having been quoted at 5,000 to 1, maybe a few punters will be enticed that it is Albania or Iceland’s turn to defy the odds.”
Pub chains, such as national operators like Greene King, will hope for a revenue boost, especially with the increased number of games but much will depend on the home nations’ progress.
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