Adviser directory Unbiased has seen the biggest-ever surge in the number of people seeking a financial adviser in the UK.
The first working Monday of the year is generally the most popular day for finding professional advice, but in 2017 the rush has been exceptional with a 57 per cent increase in the number of visitors to the adviser directory compared to the same day last year.
Pension advice remains the most in demand, but searches for mortgage advice have risen to become almost as popular.
|Advice areas by popularity|
|1||Pension / retirement|
More generally, the New Year often triggers major plans such as home-buying, divorce or changes to a family business, which can prompt searches for solicitors and accountants as well as financial/mortgage advice.
Karen Barrett, founder and chief executive of Unbiased, said: ‘The Advice Day rush is typically due to thousands of New Year’s resolutions falling into step, but this year’s surge is especially pronounced.
“The year we’ve left behind has been a sobering reminder that things can change, that everyone is mortal (celebrities included) and that the seemingly impossible can become a reality overnight.
“After the turbulence of 2016, we’re seeing a scramble for more stability and certainty in an unpredictable world.
“Furthermore, plenty of big changes previously announced are due to come into effect this year.
“The loss of higher-rate tax relief on buy-to-let mortgages will be phased in from April, hitting many landlords hard – but it may in fact be rent-payers who pick up the tab initially.
“People who’ve started drawing their pension will also face new restrictions on how much they can pay into their pension pots”
This year will also see the introduction of the Lifetime Isa and Guaranteed Growth bonds.