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Adviser reaps rewards of adding PR string to bow

Adviser reaps rewards of adding PR string to bow

A Yorkshire based financial adviser and local PR agency have forged a partnership which has bought in record revenue growth for both operations.

Martin Mellor, managing director of Mellor Financial Management acts as outsourced finance director for MacComms PR agency, which in turn is responsible for increasing the profile of the Mellor firm.

The firms were quiet on the figures, but since the tie-up in January 2017 both companies stated they have achieved the growth needed to put them on track to exceed their respective targets for the current year.

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The two firms met on business accelerator programme, Entrepreneurial Spark in Leeds, where MacComms is still based. The scheme is run by NatWest.

Martin Mellor, who provides financial management and training, said: “I am pleased to have experienced a record period of success through helping Ellie [MacDonald, founder of MacComms] and other fast-growing business owners to strategically plan for growth in their firm – it is great to see a client like MacComms really take the advice on board and grasp the opportunities in front of them and I can also see the value they are adding to clients every day.”

“As well as supporting businesses on their journey for growth, I have increased the number of training courses I’m delivering to increase the understanding of business people about finance and accounting, in Leeds and further afield in Manchester, Birmingham & London.”

Ms MacDonald added: “It is easy to get side-tracked working in the business but working with Martin has allowed me to work more on the business to make strategic decisions which has helped MacComms to thrive.

"I would recommend this type of service to any business owner with aspirations of growth.”