Paid post by Aviva Investors

The fall and rise of the millennial generation

Millennials are maligned as a generation of self-absorbed tech-addicts. But their distinctive approach to spending and saving is set to reshape companies, markets and economies.

In this short video, find out more about the rising generation of millennial consumers.


Read the full article here


'This is an Aviva Investors Paid Post. The news and editorial staff of the Financial Times had no role in its preparation’