We uncovered a similar theme with crypto. Undeterred by its inherent high-risk, high-reward nature, investors are flocking to digital currencies. More than a third of retail investors are finding a place for crypto in their portfolios, with almost three quarters (73%) looking to beef up digital holdings over the next couple of years.
Picking the right channels
It is one thing knowing your audience, but quite another to know the best way to reach them.
For wealth managers to capitalise on the opportunity to offer more education, advice, and guidance, what channels should they be using?
When we asked investors about this, two key themes emerged. The first is personalisation. More than half (52%) would like to receive personal messages from their wealth manager. The second theme is technology, with 51% wanting to receive investment guidance via social media platforms.
As more than a quarter (26%) of those surveyed said that in the coming years they plan to increase the amount of time they spend on LinkedIn, and almost 73% of LinkedIn members consider themselves investors, now is the perfect opportunity to engage current and prospective clients with the content they wish to consume on the platform.
Though wealth managers do not have to be the biggest cheerleaders of the latest investor fads or trends, it is imperative they possess sufficient knowledge to educate consumers on such matters. Unpacking and distilling the inherent complexities will ensure the content can be easily understood and taken on board.
Those that continue speaking the same language as their clients, and communicate with them through the channels they prefer, will both strengthen existing relationships and open up the opportunity to forge new ones.
Ioana Erhan, Global Co-Head of Financial Services and Director of Marketing Solutions at LinkedIn
Find out more about LinkedIn’s A Changing Landscape, A Unique Opportunity, report here
