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Partner Content by Scottish Widows

Simplification

Reassurance

As an adviser, you will be used to providing your clients with reassurance across many areas of their financial lives. So you will know just how important it is for your clients to feel reassured that they have the right protection plan in place.

Providing Critical Illness Cover that prioritises and protects the whole family is important to us and to your clients. Once again, conversations with clients about Critical Illness Cover for their children are never easy. 

For that reason, our cover now includes total permanent disability and children’s cover at no additional cost. Not only is children’s cover automatically included in our policy but we have also extended this cover to all main and additional conditions.

This will provide your clients with peace of mind should the unthinkable happen. 

At its heart

Clarity, simplicity and reassurance are the foundations of our approach to Critical Illness Cover. At Scottish Widows, we are committed to improving the protection conversations between advisers and their clients. 

By making our Critical Illness Cover easier to explain, you can provide your clients with the protection products that they need and that may help ease their financial strain at challenging times.

We need to do everything we can to make what’s seen as a complex product easier to understand in order to significantly increase the number of people that have Critical Illness Cover.

That’s why our refreshed Critical Illness Cover focuses on comprehensive cover with simplicity at its heart.

*Scottish Widows Protection Research 2019