Wren Sterling has appointed Ian Halley as chief executive, with Ian Darby stepping back from day-to-day running of the business to resume his role as executive chairman.
Mr Halley was recruited from Aviva where he was in charge of the company’s investments in IFAs, networks and distribution businesses, developing their strategy and propositions.
He said: “I’m delighted to be joining Wren Sterling at this point in its evolution.
“As evidenced by the success of our broad ranging advice partnerships, the need for financial advice throughout society is growing all the time and Wren Sterling’s developed corporate, private client and partnerships channels are ideally placed to guide individuals and employers through all aspects of their financial journeys.
“I’m looking forward to working with the team and our valued partners, to grow our business through the provision of high quality advice to our mutual clients.
“I am also excited by the new advice partnerships the team is working on and look forward to working with these new partners to provide professional advice to their clients and employees.”
Before working at Aviva Mr Halley worked for Prudential, Friends Life, Scottish Widows and Paymentshield in a variety of senior management and board level positions.
In 2015, Towergate Financial was bought by Palatine Private Equity for £8.6m. A month later the company rebranded as Wren Sterling.
Over the course of last year the company separated Wren Sterling from its mortgage advice business John Charcol.
Mr Darby said: “Ian's last role has given him a very clear insight into our market, the opportunities and challenges we face and the strategies that work best for clients.
“That knowledge will be invaluable for Wren Sterling as we move forward, as will his background in growing businesses, as Wren Sterling looks to build on its strong foundations.”