Adviser consolidator Succession Group is to launch founder’s day in memory of its late chief executive and founder Simon Chamberlain, who passed away in March last year aged just 51.
The firm wants to use Mr Chamberlain's legacy to organise an annual fundraising event in its regional offices.
On 22 June this year staff at all of Succession’s offices will down tools at midday to run a day of local charitable events.
Activities range from 5km runs, BBQs, cake baking sales, and a concert in Birmingham, which will play host to Local Heroes, comedian Jasper Carrott, and ELO drummer Bev Bevan.
Succession has also set aside £20,000 to match the money raised that day.
Chair of Succession Giving, a charitable programme established in September 2015, Mark Rogers, said: “Every company has a responsibility to give back to the community it serves and our founder’s day events will be doing just this.
“Cancer Research UK is Succession Group’s main charity until 2020, but we plan to donate half of all funds generated by hub offices to local charities of their choice.”
Succession is an independent, integrated wealth management and investment platform business that looks after £5.6bn of funds on behalf of its clients.
In December the group appointed James Stevenson, previously managing director, as its new CEO.
In May the firm’s proposition and marketing director, Mark Stokes, told FTAdviser the group is focusing on building itself up as a large, growing advisory business going forward, not as a consolidator.
Ricky Chan, director at IFS Wealth & Pensions, said it’s important for advisers to give back to society and help others.
He said: "I do think all big firms should be doing some form of charity. It also helps to raise the profile of our profession."
IFSWP has volunteered to provide pro-bono financial advice for sick and recovering service personnel and veterans, an initiative known as the Forces MoneyPlan by the Personal Finance Society.
It also donates to charity and says it is open minded to consider other charity work in future.