In his role, Barker will build Succession’s platform offering, investment strategy, use of technology and its protection and mortgage offering.
He will also be responsible for the company’s Independent Schools and Employee Benefits businesses, along with the firm’s brand marketing.
Barker joins from Standard Life where he was head of advice proposition and delivery in the digital retirement advice business.
He has over 20 years’ experience and “a proven track record” in developing and enhancing advice propositions in a D2C environment.
He has also previously held senior roles at multiple financial services institutions including Prudential, Lloyds Banking Group and Bank of Scotland.
Barker said: “Succession is unique in so many ways, but it has always been known for embracing the very best people and technology and offering a superior client experience.
“This appealed to me and I am looking forward to working with Peter and the wider planner community to strengthen the proposition - building Succession’s reputation as a clear leader in our profession.”
Peter Coleman, chief commercial officer, said: “The quality of our proposition has always been an important differentiator. However, with someone like Andrew at the helm, we will do more to make our offering even more compelling for planners, clients, future clients, and for the firms that we acquire.”
Coleman was announced as Succession's chief commercial officer back in March to "accelerate" the company's growth.
A month later, the firm introduced Succession Sports & Entertainment which gives advice to both established and young professionals as well as those looking to build a second career or to retire.
In a set of results published earlier this year (January 14) Succession Wealth reported it had halved its operating losses last year and hailed 2020 as a "step up in financial performance".
The company's operating loss fell to £3.6m, a drop of 47 per cent from the £6.9m loss reported in 2019.
Succession has about 180 financial planners, 600 staff and more than 17,000 clients.
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