The platform will be an automated relationship management tool for advisers’ mortgage clients.
For directly authorised members of PMS, the service will be made available immediately at a discounted rate, while Sesame will fully fund the cost of the service for its appointed representatives as part of its network package when it is rolled-out to member firms over the summer.
The automated client engagement solution has been designed to help advisers maintain and enhance all their existing client relationships, developing a better understanding of clients’ wants, needs and interests.
SBG proposition director - mortgages and later life Alex Beavis, said: “Data suggests that around half of all intermediary clients are lost at product maturity, due in part to limited client contact between mortgage completion and deal expiry.
“With a spiraling cost of living, rising interest rates, and record numbers of mortgage holders reaching the end of fixed-rate deals over the next 18 months, it has never been more important for advisers to engage with clients and review their financial needs.”
SBG said the Eligible.ai platform replaces the traditional ‘one-size-fits-all’ approach to client communications, by giving advisers the ability to personalise every interaction throughout the life of the product.
The solution delivers automated communications, tailored to each client’s specific situation, including market news updates, product and educational content, and ‘end of mortgage deal’ notifications.
The system also allows clients to instantly notify their adviser they would like to speak to them, via a firm-branded web-application.
Eligible co-founder Zahra Hassan, said: “We’re pleased to partner with Sesame Bankhall Group, who are committed to ensuring their members have access to the best tools out there to future proof their businesses. We look forward to getting to know many new firms and supporting them through this invaluable partnership.”
Likewise, Eligible co-founder Rameez Zafar, added: “As the market shifts towards longer fixed-rate products, this solution will give PMS and Sesame members peace of mind that their customers are receiving regular, personal and valued communications for the life of the product. It will also ensure that as soon as a client is seeking advice, the adviser is notified, giving them a real-time understanding of client engagement and potential selling opportunities.”
SBG said the new partnership is part of its commitment and strategy to offer innovative new services that help its member firms run more efficient businesses and deliver an improved customer experience.
Beavis added: “As a group that supports thousands of UK mortgage firms, we are committed to helping advisers to continually improve their client engagement. Our new partnership with Eligible.ai helps us do just that.
"The breadth and depth of the proposition enables advisers to deliver a personalised experience that over time builds loyalty and advocacy, ultimately leading to high levels of client retention and good outcomes.”
This latest partnership comes as earlier this year, Sesame partnered with mortgage and protection fintech Smartr365 to provide its advisers with client management technology and a suite of analytical tools.
The same month, PMS Mortgage Club, part of SBG, created a panel of customer relationship management system providers for its 6,000 directly authorised members.
sonia.rach@ft.com
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