In an update today, Level E Research said M&G invested a minority stake in its latest seed funding round.
The strategies will focus on regional equity markets with each one supported by an initial investment of £100mn.
The first one, AI Smart US, has launched with the objective of outperforming the US S&P 500 Index.
The other strategies will launch with a similar aim to deliver excess investment returns compared to a specific financial index.
David Montgomery, managing director at M&G Wealth, said: “We want to offer a wide range of investment choice at great value to financial advisers and clients.
“Unquestionably, AI solutions are becoming an increasing factor in construction of bespoke investment options and, as with any digitisation, helps to lower costs.
“We are delighted to partner with Level E Research and look forward to the launch of these investment strategies and all future developments.”
AI strategies use powerful computers to crunch large amounts of data to find investment opportunities.
The firm said they use the latest technologies to be; smarter, uncovering value in areas that are hard to recognise by humans alone; faster in executing investment decisions; and cheaper because of their economies of scale and scope.
Edinburgh based Level E Research, founded by Sonia Schulenburg, uses an approach to AI-driven investing using a process called “co-creation” which gives institutional investors the ability to build bespoke AI-driven investment strategies.
Built to run on Level E’s in-house “E-platform”, the strategies are backed up by academic research.
Together M&G and Level E Research aim to bring AI and machine learning to the forefront of investment management.
Schulenburg, chief executive officer of Level E Research, said: “Today, we are excited to announce a transformational milestone for Level E Research as we partner with M&G.
“With over two decades of research and development behind us we now begin the next stage of our journey as we grow and scale alongside the largest and most established investment managers in the world.”
In January, M&G led a £44.1m funding round in digital investment app Moneyfarm in order to build an M&G Wealth-branded digital investment service for UK retail customers.
The deal, which also garnered investment from Moneyfarm’s minority shareholder Poste Italiane, will see M&G acquire a minority stake in the investment app by the end of the first quarter of 2022.
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