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Service Awards: oh what a night...

Service Awards: oh what a night...

One of the essential highlights of Financial Adviser's 30-year history and a key date in the financial services industry calendar is the Financial Adviser Service Awards, now in its 27th year.

Synonymous with the Natural History Museum in London, they are known in the industry as the 'Dinosaur Awards' and recognise the highest levels of service that providers offer to advisers both online and face-to-face.  

Guests continue to experience the most spectacular of surroundings in the run-up to Christmas and enjoy recognisable names and leaders from the world of entertainment in this glittering extravaganza.  

Highlights include performances from a selection of stilt walkers, aerial acrobats, dance troupes, West End musical tours and gospel choirs, many of whom in recent times comprise the alumni of the popular ITV talent show Britain's Got Talent.

Guest hosts have included old school entertainers such as Bruce Forsyth, Jimmy Tarbuck, Des O'Connor, Brian Conley and the late Terry Wogan. More contemporary hosts in charge of proceedings in recent years include: Sean Locke, Stephen K Amos, Jason Manford and Dominic Holland.

On some occasions, up to 700 guests have attended this black tie dinner with innovative cuisine and fabulous drinks, followed by post-awards dancing into the early hours with music from some of the nation's hottest live bands.

Fiona James is senior events manager at Financial Times Live