The devilish details in the Queen's Speech

This would require online publishers to ensure that any financial promotion they communicate has been approved by an authorised person or is exempted from the financial promotions regime.

Tommy Burns, risk and financial crime manager at the Phoenix Group, agrees. He says: "Fraudulent activity has been rife in the last year, and younger generations have suffered too, with 29 per cent of 18 to 34-year-olds falling victim to a scam causing them to lose money or have their personal details compromised.

"This is an evolving threat that the government needs to keep pace with, and fraudsters have increasingly seized the opportunity to target victims on search engines and social media, developing new techniques that suit these platforms such as fake promotions and products."

Social Care

As expected, social care occupied some word space in the speech. This has been long awaited for the better part of a decade, with each successive Budget "kicking the issue into the long grass", according to Aegon's Smith.

But if the hope had been for some proper attention to long-term care – as promised on the steps of 10 Downing Street by the prime minister himself - this hope was dashed after the Queen's Speech.

Her Majesty said: "My Government will protect the health of the nation, continuing the vaccination programme and providing additional funding to support the NHS.

"My Ministers will bring forward legislation to empower the NHS to innovate and embrace technology.

"Patients will receive more tailored and preventative care, closer to home [Health and Care Bill]. Measures will be brought forward to support the health and wellbeing of the nation, including to tackle obesity and improve mental health. Proposals on social care reform will be brought forward."

The lack of detail on social care reform may not be entirely surprising, given so many false starts, but it is disappointing.Peter Hamilton

But Baroness Ros Altmann, former pensions minister and now independent commentator, calls it a 'missed opportunity', that prioritising 'health' over 'care' perpetuates an artificial separation between the two.

She explains: "[We saw how] The NHS was prioritised over care homes and home care services, putting frail lives at risk. The current artificial separation between NHS and social care meant care homes and home care services did not receive adequate supplies of PPE, as the NHS was prioritised.

"Social care was relegated and neglected, with care homes or home care being used as hospital overflow services, when so many Covid patients were prematurely discharged from hospitals, putting lives at risk.

"Social care must properly integrated and funded, with parity of esteem alongside the NHS, to treat those with care needs with the dignity they deserve."

Altmann highlights figures that show: