Zurich has adopted Dynamic Planner’s financial advice tool AccessAdvice, which the pension provider said will enable advisers to deliver personalised, regulated and online advice to clients looking for an alternative way to buy an Isa.
Zurich said that installing AccessAdvice to its platform will help advisers provide independent advice to a broader range of clients in a way that will save them time.
Alistair Wilson, Zurich’s head of retail platform strategy, said: “Advisers will be able to re-engage lower value client relationships, which may have fallen dormant over the last few years, as well as target the next generation of tech savvy investors who also value advice.
Ben Goss, chief executive at Dynamic Planner, said: “Historically, many financial advisers may have had to turn away less profitable client work because of the associated costs with face-to-face advice.
“We developed AccessAdvice to address this problem head on; enabling firms to deliver their own high quality independent advice profitably to lower value cases and we are thrilled that Zurich is now partnering with us.
“Advisers using Zurich’s platform can now service Isa clients by just supplying a link to AccessAdvice, saving both theirs and their clients' time and money.”
Keith Churchouse, financial planner at Guildford-based Chapters Financial, said while he welcomed any tool that could help advisers be more efficient in their work, he believed IFAs needed a tool that could incorporate a wider range of products.
Mr Churchouse added: “I appreciate the purpose of this is to be more cost effective in the way advisers work, because Isa investment is at the lower end of where the adviser needs to be. But I think the tool could offer a more holistic approach to the whole process. We need to embrace technology and Isas are only one part of the financial planning we put together.
“We don’t get many clients coming to us looking for just Isas. They would be looking for a range of things. And if we are making a range of different recommendations as a whole, adding on an Isa is not difficult or time consuming.”
Ima Jackson-Obot is features writer at Financial Adviser
