Talking Point  

Half of advisers talk about SRI with millennials

Half of advisers talk about SRI with millennials

More than half of advisers are very likely to recommend a sustainable and responsible investing (SRI) fund to millennials, according to the latest FTAdviser Talking Point poll. 

The poll asked how likely are advisers to recommend an SRI fund to a millennial.

A total of 52 per cent said they were very likely to recommend an SRI fund, while 20 per cent said they were unlikely to.

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A total of 16 per cent said they would never recommend an SRI fund to millennial clients.

Julia Dreblow, founder of sriServices and fund hub Fund EcoMarket, said the result was not surprising.

She said: "Advisers know this area is ‘very now’ and understand that younger investors have a better grasp of issues like sustainability, human rights and climate change than older investors."

SRI investing has become a popular theme across the industry and is also known as impact, responsible or ethical investing.

Ms Dreblow said: "The big topic is definitely climate change - particularly major oil and gas companies versus renewables. 

"Younger investors typically focus on positive stock selection and investing in ways that help deliver positive impacts."

Jason Witcombe, a chartered financial planner at Progeny Wealth, said while he is not surprised by the results, SRI funds are popular for all investors, not just millennials

Mr Witcombe said: “As more low cost, well diversified SRI funds gain traction and move into the mainstream, we will see an increasing number of advisers begin to recommend them.”