Research from AJ Bell, published today (October 10), showed 84 per cent of financial advisers thought Isas had become unnecessarily complicated for their intended use and for consumers to understand.
Of the 261 advisers polled in September, nearly a fifth thought this complication was down to government interference, while three quarters thought there were too many versions of the product.
AJ Bell first wrote to chancellor Sajid Javid in July, calling on him to radically simplify the rules around Individual Savings Accounts (ISA) in order to help close the savings gap in the UK.
In response to this letter the financial secretary to the Treasury, John Glen, said he had asked his officials to set up a meeting with AJ Bell to discuss the ‘One Isa’ proposal in more detail.
He said: “The government is committed to supporting all savers of all incomes and at all stages of life.
“Isas are a key part of this support. It is therefore important that the scheme remains simple and sustainable for consumers and savers alike.”
In AJ Bell's latest research the provider found about three quarters of advisers thought one product could cater for all clients' needs and 92 per cent of advisers backed its proposals and threw their support behind the proposed consolidation.
Under AJ Bell's 'One Isa' proposals all six current available products are merged into one.
The Isa would have a £4,368 allowance for under-18s and a £20,000 standard investment limit and consumers would only be able to subscribe to one Isa a year.
Andy Bell, chief executive at AJ Bell, said: “When you take a step back and think about the fact we now have at least six versions of what started out as a very simple product it seems completely absurd.
“It is a classic case of product over-engineering, centred in political point scoring rather than focusing on the needs of customers”
Under the proposals permitted investments would be the same as the current stocks and shares Isa — which would form the foundation of the product — and there would be no capital gains tax on realised gains or income tax on interest or dividends.
According to AJ Bell, the current cash Isa could also merge into the 'One Isa', as managers could simply choose to restrict the investments permitted within the Isa to cash, rather than stocks and cash.
Both the Lisa and the Help to Buy Isa would be merged into the new Isa. The government bonus would be added to the funds used for a home deposit when withdrawn.