More professional delivery of PRS-focused investments targeted at ordinary investors seems essential to meet this growing demand.
The truth is, real estate is not about inanimate objects. Much like the internet, powerful businesses and governments effectively control access, and its content both shapes and reflects the pulse of the nation.
In a post-Covid world, we will of course need increased focus on public health in PRS products and services. Investors and operators must consider what tenants want, need and are willing to pay for, and do our best to deliver excellent customer service to tenants.
In many ways, I believe there has never been a better time for investors to access the PRS.
What needs to change is the way so many investors access this sector: it must be professional, efficient, and underpinned by superior technology, systems and customer service if it is to work for tenants and investors alike, in a post-Covid world.
Anna Clare Harper is author of Strategic Property Investing: What Works and What Doesn’t in a Complex UK Residential Property Market