Sanlam’s UK investment arm is returning to its boutique roots, backed by the scale of its South African parent, as it hits £5bn in assets under management with a view to hit £10bn in three years’ time.
Tom Carroll, head of asset Management at Sanlam Investments UK, told FTAdviser the firm intends to go back to being a pure asset management firm following the sale of Sanlam's wealth and life business.
What began as a boutique firm in 2007 by former Schroders employees became an internationally backed, and eventually acquired, investment manager.
“We're going full circle. With Sanlam selling the wealth business and the life company in the UK, we're now going back to being a pure asset manager.
"It will be that boutique structure with the strength of a parent which can help us grow and build the business.”
Carroll added: “Scale for us isn't £100bn. We're more than £5bn [in assets under management] now. If we were £10bn in a couple of years' time - or three years' time - that would be great.
“We’re not going to turn into a Blackrock or Schroders overnight. We've got to continue to focus on where we can add differentiated, specialist products for our clients.”
A big roadblock Sanlam’s investment arm has faced in recent years was the lack of clarity around its product offering, he said.
“When you're part of a wider group where one minute somebody from Sanlam will be talking about IFA networks, or adviser stuff, and the next minute you’ve got somebody from our side talking [about investments], it creates some confusion in the marketplace.”
Carroll said the restructuring has allowed the group to re-establish a purer focus, and a “purity of message”.
In this vein, the last two points of the group’s three-point plan - which began last year with the organisational overhaul - are to hone in on marketing and digital distribution, as well as investing more in specialist themes.
At the end of January, Sanlam Investments took over a raft of portfolios currently run by Smith & Williamson Investment Management, including its Artificial Intelligence fund.
This AI fund, which held £600m AUM upon its transfer in January, now holds more than £900m AUM under Sanlam’s management, according to Carroll.
“If I’m being honest, the AI fund - and the team running it - were the target of our interest [in the Smith & Williamson deal]. It’s continued to deliver really strong performance for clients.
“When you look at the long-term opportunity for a thematic fund like this, which is focused on companies adopting AI to transform their business model, it’s not just about the technology sector - there are only about 50 per cent [of businesses] in the tech sector.