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SimplyBiz parent reaches distribution deal with Aviva

SimplyBiz parent reaches distribution deal with Aviva

SimplyBiz's parent company Fintel has agreed a distribution partnership with Aviva and Aviva Investors.

The fintech firm said as part of the deal Aviva Investors would launch a new sustainable retirement solution.

Fintel said this answered “the regulatory call for downside protection in retirement”.

The deal also means Fintel’s distribution will be accessible through Aviva and Aviva Investors. It is a subscription-based service that includes research, data, product design and targeted distribution.

Meanwhile Fintel said SimplyBiz member firms would also benefit from the multi-year partnership.

Aviva Investors has also licensed Fintel’s strategic asset allocation model for the new retirement fund as well as its existing model portfolio solutions.

Matt Timmins, joint chief executive of Fintel, said: "As a market connector, Fintel brings together product providers, intermediaries and consumers to inspire better outcomes for all, and this partnership is testament to what can be achieved through industry collaboration. 

“I look forward to seeing the immense benefits this presents to all involved.''

Apiramy Jeyarajah, head of UK wholesale at Aviva Investors, added the agreement represented a partnership based on "deep understanding" of the SimplyBiz membership and their clients' needs, based on Fintel's data and technology-based approach. 

“For Aviva Investors, this agreement will bring our multi asset and ESG capability to an even wider audience," she added.

sally.hickey@ft.com