Abrdn hires digital boss to develop retirement advice

Abrdn hires digital boss to develop retirement advice
Paul Titterton, Abrdn Personal Wealth's first head of digital solutions

Abrdn has recruited Paul Titterton, a former Virgin Money executive, to become the first head of digital solutions at its Personal Wealth business.

Titterton, who also brings with him more than 15 years' experience at Barclays, will build on the digital solutions Abrdn's retirement advice arm has rolled out in recent years.

A spokesperson for Abrdn told FTAdviser: "This appointment will take our digital retirement advice to the next stage and grow the Personal Wealth business overall." Abrdn wouldn't confirm any new features or services at this stage.

In his newly created role, Titterton will report into Caroline Connellan, Adrn's Personal Wealth boss.

At Virgin Money, Titterton oversaw the bank's retail banking channels for nearly four years. On his LinkedIn profile, he claims to have been responsible for the design and execution of the bank's digital transformation programme during that time, entrusted with a £100m operational budget.

Previously, Titterton was managing director of Barclays Premier between 2015 and 2017. This arm of the high street bank served around 1m 'mass affluent' banking customers and generated some £900m of income at the time.

He also managed Barclays' European retail and business bank for a time, as well as heading up local business branches across the north of England.

“It’s an exciting time to join Caroline’s leadership team, with Abrdn’s ambition and commitment to the growing savings market," Titterton said in an announcement today (January 26).

Titterton's boss, Connellan, said Abrdn's latest hire joined with "extensive commercial leadership experience" in retail financial services and wealth, including digital and data-led transformation, which she believes will be "invaluable" in delivering the investment firm's strategy.

"He is passionate about creating a culture which leverages the best of technology and people to deliver improvements in customer experience and business performance," she said.

Abrdn has invested significantly in technology over the last year, most notably through its proposed acquisition of Interactive Investor valued at £1.5bn.

It also acquired investment platform Finimize in October for an undisclosed amount. Chief executive Stephen Bird, who took over in September 2020, has previously hinted he wants to grow the firm through acquisitions.