There is scope to diverge from suitability requirements
Liz Field
Liz Field has been chief executive of Pimfa since it was formed in 2017 by the merger between the Wealth Management Association and the Association of Professional Financial Advisers. Before that, she had been chief executive of the WMA since 2014. She has worked in the financial services sector for 30 years, including four as chief executive of the Financial & Legal Skills Partnership.
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