Accord has launched an interactive website to help mortgage brokers explain new products to clients.
The online toolkit from the intermediary-only lender, part of the Yorkshire Building Society, offers mortgage calculators, a guide to the application process and simple explanations of the types of mortgages available plus the benefits of different products on the market.
The lender says the website will help brokers to individually tailor information to clients and customise the hub with their company name and colour scheme. Information is provided for all borrowers, including first-time buyers, remortgagers, contractors and the self-employed.
To use the client hub, brokers should contact their business development manager, while Accord’s business development advisers team can provide any additional support.
“We hope intermediaries will find the client hub a useful tool when discussing their clients’ borrowing options,” said David Robinson, Accord’s national intermediary sales manager.
“Whilst other lenders offer brokers support with sales aids, our client hub is unique because it’s interactive and can be tailored to each client. The hub is very visual and includes animation, scenario illustrations and tips to make it easy for clients to understand their home borrowing options.
“We’re encouraging brokers to let us know what they think about this new support tool. The hub is constantly evolving, and with the help of broker feedback we plan to develop it further during 2017.”
Jeremy Duncombe, director of the Legal & General Mortgage Club, said the hub "promotes and supports the job the intermediary does with their client and demonstrates Accord’s desire to work closely with the broker to provide the best possible customer outcome."
However, some mortgage advisers were sceptical that the new website would be of use to them. “This would be of no interest to me whatsoever,” said Jane King, mortgage adviser at Ash-Ridge Private Finance. “Good advisers should have the necessary knowledge already, so I think this is just a gimmick that will not last very long.”
