Accord Mortgages is continuing with its welcome box initiative following a positive reception from both brokers and their clients.
A survey conducted among intermediaries whose clients have received a welcome box revealed that 63 per cent felt the gift has helped to strengthen their relationship with their client.
In addition, 68 per cent of brokers believe their client is more likely to recommend them to family and friends as a result of receiving the welcome box.
Since the initiative began in September 2016 more than 7,000 welcome boxes have been sent to first-time buyers or home movers on behalf of more than 4,000 individual brokers.
Any first-time buyer or home mover who completes a mortgage with Accord will receive a complimentary welcome hamper at their new property with a card addressed from their broker.
Each welcome hamper, sent on behalf of the broker, includes a cafeteria, two mugs, a packet of Lavazza coffee and the latest issue of Your Home magazine.
David Robinson, national intermediary sales manager at Accord, said: “The response from brokers and clients has been outstanding, which is why we’ve decided to continue to offer the hamper.
“The welcome box is designed to enhance the way Accord supports intermediaries, and help strengthen brokers’ relationships with their clients and our findings show that it’s working.”
Jeremy Duncombe, director of Legal & General Mortgage Club, said: “This initiative is part of a wider strategy from Accord demonstrating their support for the intermediary.
“The welcome packs have been really well received by customers and brokers and, combined with improvements to criteria, service, BDM support and retention procuration fees, mean that Accord is firmly in the mind of the adviser.”
emma.hughes@ft.com
