“Perhaps the terminology around mortgage brokers is not so clear. It should be clear that they are operating as brokers and looking at the whole of market – which should mean whether the borrower should go direct to the bank or not.
“It is down to the broker to make that status clearer – it needs to be all over your advertising.
“If people are not picking that message up, maybe it is because buying a house is particularly stressful – and therefore it is down to the mortgage broker to make that clear so they can’t miss out in any way.”
simon.allin@ft.com
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