Broker  

Borrowers fail to recognise value of mortgage brokers

“Perhaps the terminology around mortgage brokers is not so clear. It should be clear that they are operating as brokers and looking at the whole of market – which should mean whether the borrower should go direct to the bank or not. 

“It is down to the broker to make that status clearer – it needs to be all over your advertising.

“If people are not picking that message up, maybe it is because buying a house is particularly stressful – and therefore it is down to the mortgage broker to make that clear so they can’t miss out in any way.”

simon.allin@ft.com