Platform, the intermediary mortgage brand of The Co-operative Bank, has added 14 new roles to its service team.
The hiring spree, which sees the service team significantly increased with the addition of 14 new roles to the existing team of 30 roles, comes just a month after parent the Co-op Bank announced it would no longer offer mortgages directly to new customers.
Retail mortgage products remained available directly with the bank for existing customers only.
However mortgage business for the bank will continue to be written through the Co-op's Platform intermediary brand going forward as bosses said "this is successful for us and continuing to grow."
In addition, a number of new initiatives have been rolled out to improve customer service experience; including ensuring a designated business development manager is available either externally or over the phone to brokers.
Neil Wyatt, head of intermediary distribution at The Co-operative Bank, said: “Platform has really hit the ground running in 2018 with competitive rates, refreshed branding and a new marketing campaign.
"As a broker customer-led intermediary mortgage brand we want to ensure that our brokers get the best level of service from us and investing in our team has been a focus for us to ensure all brokers are getting the right support from Platform.
"We want to be the go-to lender for brokers this year and we plan to increase our broker customer base throughout 2018 with increased levels of telephony and field based activity whilst maintaining the high levels of customer satisfaction our existing intermediary firms are receiving."
emma.hughes@ft.com
