Accord Mortgages has launched an online review generator to enable brokers to grow their business through positive client endorsements.
The free tool allows brokers to create a personalised email they can send to their customers inviting them to leave a review across their online channels including Google, Facebook and TrustPilot.
It is part of the Accord Growth Series, which is an online package of tools created by the Yorkshire Building Society’s intermediary-only lender, to provide practical help and solutions to brokers who want to increase and retain their client base.
Jeremy Duncombe, director of intermediary distribution at Accord Mortgages, said: “Reputation is everything. Whether going on holiday or booking a restaurant, people want to know how other people rate the service first and this is the same when it comes to looking for a broker.
“Online reviews have a number of great benefits for businesses – they provide independent validation, give you credibility and create a noise around your brand which will help you stand out from the competition.
"Our online review generator provides a free, quick and easy way of connecting with your clients and encouraging them to leave a positive endorsement.”
Carl Shave, director of Just Mortgage Brokers, said reviews now have a significant role to play in many industries with the financial services sector being one.
"Accord’s introduction of their broker review service is recognition by them of this valuable tool and is a service that could work well brokers.
"This can be a good addition to those that already have their own review facility or an outlet for those that at present do not offer this service.”
Brokers can log on http://info.accordmortgages.com/online-review-email-generator-sign-up to sign up to receive the free tool.