Industry veteran Keith Street has joined The Mortgage Lender as chief commercial officer.
Mr Street’s experience spans more than 20 years in financial services, including high profile roles at TMB, Kensington Mortgages and The North View Group.
His appointment, which is subject to regulatory approval, will see him take direct responsibility for the distribution strategy and the sales team. He will also have an input into the marketing and product functions of the company.
He said: "I want to work with people I like and have huge respect for the senior management team at The Mortgage Lender.
"I feel I’ve got a contribution to make and am excited by the opportunity to help the team drive business growth and deliver against its strategic objectives."
Mr Street will report to deputy chief executive Peter Beaumont.
Mr Beaumont said: "We’re very proud Keith has decided to join The Mortgage Lender at this exciting time. Having someone of his calibre on board will be invaluable in directing every aspect of our growth strategy and helping the business achieve its ambitious plans."
Mr Street’s appointment follows investment in the sales and marketing functions at The Mortgage Lender as the business positioned itself for future growth.
This year it has rebranded and introduced 'real life lending', along with launching into the unregulated buy to let market.
It has added five business development managers across the UK and six telephone business development managers at its head office in Glasgow.
The marketing team has expanded from one to three with the appointment of Fraser MacDougall as head of marketing and product and Fraser Brown as marketing and product executive.
The firm said the changes will allow the business to build upon its integrated approach to sales and marketing, whereby each road-based business development manager will be buddied up with a Glasgow-based telephone manager to build better relationships with intermediaries and support product-related marketing.
The Mortgage Lender caters for a range of borrowers including the employed, self-employed, those with impaired credit, later life borrowers and buy to let investors.
Alan Lakey, director at Highclere Financial Services, said: "I’ve not had the pleasure of meeting Keith but he has mortgage experience in depth at the highest level.
"Experience is under-rated and unlike many he will vividly recall the high interest rate periods and how this transformed lending.
"He is sure to make a worthwhile difference and I wish him well."