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Property portal aims to shake up buy-to-let market

Property portal aims to shake up buy-to-let market

A property portal has been launched to shake up the buy-to-let market.

One & Only Pro has been set up to make it easier to find investment property by using mathematical analysis and a scoring system.

The algorithm shows the properties most likely to increase in value and states accurate potential yields.

Henri Sant-Cassia, chief executive of One & Only Pro, said: "Most property investors buy based on a combination of experience, knowledge of the area and gut feeling. But we knew there was a way we could build an intelligent property portal specifically for property investors.

"The system accounts for both macro level events like rate rises and local intelligence like comparables to accurately predict which properties are most likely to rise in value."

One & Only Pro only lists properties considered viable for investment, so shared ownership, retirement and other unsuitable property types are stripped out. 

It has identified 172 property hotspots and all of the investment properties are based around these areas and given a score from one to 10. The higher the score, the more likely it is to rise in price.

There is also a yield percentage available for every property. One & Only Pro's data analysts and researchers check the rental yield of properties across England and Wales.

They look for the actual rents being achieved in the area for comparable properties and also take into account market trends, to help investors price their rentals.

Carl Shave, director of Just Mortgage Brokers, said: "The One & Only Pro portal could be a useful tool for would be investors. It’s success will ultimately be down to how it’s users respond to the information provided and how well the back ground algorithms perform in the giving accurate information.

"As with any tool such as this, it is perhaps something to be used in addition to other independent research rather than a one stop shop replacement."

aamina.zafar@ft.com

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