Atom Bank rebrands mortgage arm

Atom Bank rebrands mortgage arm

Atom Bank is unifying its services and products under one brand, following an agreement with a broker firm of the same name.

The bank will rebrand its mortgage arm Digital Mortgages under the Atom name in 2019, now an agreement has been reached with All Types of Mortgages (Atom) to change the broker’s name to Impact Specialist Finance.

Maria Harris, director of intermediary lending at Atom Bank, said: "It's great news for our brokers that Digital Mortgages will be integrated with the Atom Bank customer brand next year.

Article continues after advert

"Our focus remains on continuing to provide the same great, digital service to intermediaries and customers.  

"Following an agreement with All Types of Mortgages , all Atom Bank services and products will now be unified under one brand. We retain a great relationship with Vic and Dale and wish them continued success with their new brand."

All Types of Mortgages will remain a family run business after the name change, with founders Vic and Sheila Jannels taking a "back seat" as their sons Dale and Neal seek to drive the business forward.

Dale Jannels, managing director of All Types of Mortgages, said: "The rebrand of All Types of Mortgages represents a new and major milestone in the evolution of our business and we are excited about the opportunities Impact Specialist Finance will bring us as we enter the New Year.

"We echo the good wishes from the bank and wish them continued success as they continue their journey."

All Types of Mortgages announced the name change on December 13, also reporting it had become directly authorised through a partnership with SimplyBiz Mortgages.