Craig Hall is departing Legal & General after more than 15 years to head up LSL Property Services’ new homes division.
At L&G Hall formed part of the management team for its new build proposition between 2013 and 2018 as head of broker relationships & propositions.
A year into his appointment, the division was hitting around £3bn in annual completions.
Most recently managing broker relationships and propositions for L&G’s Mortgage Club, Hall will now focus on fleshing out LSL’s new build proposition.
At LSL, Hall will oversee both the firm’s own new build financial services businesses and those of its distributor brands, Primis and TMA.
Attention to the new build sector has seen renewed vigour following the launch of the government’s flagship First Homes scheme last month.
The scheme offers discounted homes of at least 30 per cent compared to the market price to help local young people and key workers get onto the housing ladder. The first phase rolled out in June across Bolsover.
“The new build market has undergone significant challenges during Covid-19 but is poised for growth over the coming years,” said Hall.
Hall will begin his new post in September 2021, reporting into Paul Hardy, the firm’s commercial director.
Meanwhile at L&G, Clare Beardmore, who is currently head of transformation and operations, will take over Hall’s position.
She cited “digital transformation” and the benefits it can bring to advisers’ businesses as an area of focus upon her appointment.
L&G’s new build proposition will now be overseen by its head of lender relationships, Danny Belton.
The firm’s Mortgage Club has completed £667bn in mortgage transactions since 1995, and claims to be involved in nearly one in five of all UK mortgages.