Pure Retirement revamps app for mortgage advisers

Pure Retirement revamps app for mortgage advisers

Equity release lender Pure Retirement has revamped its mobile app as advisers once again hit the road post-pandemic.

First launched in 2019, the lender has since focused its efforts on a “top-down refresh”, chief operating officer Simon Hayton told FTAdviser.

“We’ve listened to our lifetime mortgage advisers and taken on the latest accessibility controls. They’ll also get push notifications when there’s a change in status on applications. And they can create KFIs [key facts illustrations] directly from their phone or tablet.”

A KFI is created every time a lender or mortgage adviser recommends a mortgage to inform the prospective borrower on the deal.

Previously, advisers working with Pure Retirement could only do this via the desktop portal.

The lender works with more than 3,500 advisers. Hayton hopes to get 10-20 per cent of its adviser membership network using the app more regularly.

“The vast majority would be using it on an ad hoc basis,” he added. With the UK re-opening in recent months, the lender felt now was the right time to re-launch the app.

“This [new app] is for advisers out on the road in need of a quick update.”

Pure Retirement employs 20 of its own in-house developers, and all the technology which sits behind its app is its own.

“We’ve been technology-led from the get go,” said Hayton.

Pure Retirement started doing business back in 2014. Alongside its online presence, the lender also provides advisers with business development managers, both from its Leeds-based head office and via field-based hubs.

“We want to make sure we have an avenue for every adviser,” said Hayton. “But this space is seeing a leaning towards enhancing the adviser experience through technology.”

The lender’s revamped app is compatible with both iOS and Android devices. 

Hayton said a “further update is already in plan” to allow for the creation of full lifetime mortgage applications through the app.