The move will give the 450 brokers who use Finova access to Gen H’s range of specialist mortgage products which are tailored to clients with affordability and deposit challenges.
The lender, also known as Generation Home, aims to help buyers who have been unsuccessful with previous mortgage applications.
With fully digital applications, the lender currently offers products across two-year, three-year and five-year fixed-rate deals.
Commenting on the partnership, Gen H commercial director, Pete Dockar said the fact both companies are tech driven and focused on positive outcomes made the partnership a good match.
“It makes perfect sense to join forces in service of our common goals. We look forward to working with their advisers and supporting their clients over the coming weeks and months,” Dockar said.
Finova’s head of payment and mortgage services, Melanie Spencer echoed this and added: “Partnering with Gen H will give our brokers access to a range of innovative mortgage solutions, coupled with competitive rates, which have been hard to come by in recent months. "
She noted that with the recent end of the government’s Help to Buy scheme, the partnership will help Finova’s mortgage club members increase the options available to their customers.
“As a tech-first business ourselves, it’s a pleasure to partner with Gen H who share our ethos and commitment to embracing technology for the benefit of homebuyers across the UK,” Spencer said.
Gen H joins Finova’s lender panel, which offers both standard mortgage products and specialist lending solutions, including residential, buy-to-let, second charge, commercial and development, equity release.