Realising the robo-adviser’s potential

Samantha Seaton

Samantha Seaton

Ultimately, we as an industry should always be looking for ways to improve the suitability of financial recommendations.

Algorithms can go some way to facilitating this conversation – but surely gaining a better understanding of your customers’ data is the real answer, hidden in plain sight.

As any adviser will tell you, more information equals better advice.

Samantha Seaton is chief executive of Moneyhub