The 'Greta effect' is changing investment patterns

Jeremi Jak

Jeremi Jak

Despite this, it is said to have booked $1bn in revenue last year.

A new breed of investor

It is not just companies that are changing, the entire investment landscape is undergoing a radical shift.

Despite reticence from global governments, we, as a society, are becoming increasingly aware of the environment and wider issues of sustainability.

And new technology is allowing those who previously would not have access to traditional investment the opportunity to put those beliefs into practice.

While institutional investors are under legal obligations to push for bigger and bigger profits, the same limits do not apply to retail investors.

And with the advent of blockchain-based investment platforms that allow companies to raise an increasing amount of funds from retail investors, businesses can now create a shareholder base who value impact as well as profit.

Whether altruistic or returns driven, this shift in investor priorities means that businesses who choose margins over morals risk alienating a significant number of both retail and professional investors when raising funds.

Investors now have a level of autonomy previously unavailable to them, and as the market develops they will be increasingly able to make their voices heard, using their investments both to generate profit and build a better future.

Jeremi Jak is head of impact at Neufund, a challenger fundraising and investing platform