The Covid-19 pandemic strained and tested the worker-employer relationship and people quickly expected more from their organisation.
Many employees began to reflect and re-consider who they wanted to work for and the role they wanted to play.
Against this backdrop, creating the right ‘employee value proposition’ (EVP) has become increasingly important – not only in terms of attracting and retaining top talent, but also in creating an engaged, motivated, diverse and high-performing workforce, which ultimately enables a business to achieve its objectives.
The EVP is effectively a deal between an employee and their employer: what they give and what they get in return. In simple terms: what’s in it for them.
The question for advice business owners is how much time has the firm spent considering its value proposition? Fundamentally, has it asked its people what they want? Or is it time to reassess an existing EVP?
Here are five considerations to help businesses create and hone a meaningful EVP, putting them one step ahead in the competition for top talent:
There has been a shift in the employer-employee dynamic. Employees want and expect to be seen as individuals. It’s therefore essential to empower them to achieve a desired way of working.
This means cultivating a positive and supportive workplace culture, as well as prioritising personal development and creating compelling career paths.
People are looking for the workplace to create connections and a sense of belonging.
Individuals are looking to join and stay with a company they truly value and believe in.
This means businesses need to create emotional proximity by achieving a connection to the organisational vision and goals.
It will be necessary to take people on a journey, provide clarity on the company’s strategy and direction, help people prioritise, ensure workloads are manageable and be careful not to overwhelm them by implementing too many organisational changes at once.
In today’s social and economic climate, many workers are worried about their families, their health and whether market volatility will put them in danger.
Investing in and implementing a proactive wellbeing strategy, which recognises and strengthens financial, mental and physical health and wellbeing is good for workers and can have a positive impact on their productivity.
Work-life balance, hybrid working and creating an inclusive workplace are also increasingly important considerations for modern businesses.
As today’s work environment changes, leaders must also continue to adapt and evolve.
Authenticity, empathy and adaptivity are no longer nice-to-have traits for leaders.