That stems from a painful 2022 for many quality growth companies, which suffered last year from the strong rotation to value. To some investors, certain quality stocks now look more like value stocks.
The meaning of quality has, to be clear, not changed – as the meaning of sustainability does not change. What did change in 2022 is the pricing of quality growth. This was triggered by the pandemic-induced supply chain complications that boosted inflation and interest rate levels in a dramatic form in the first half of 2022.
The volatile capital markets forced many equity investors to the sidelines or to high-yielding stocks that, on a yield basis, compare better with high interest rate levels. This caused the sharp growth to value rotation last year.
Investors have to thoroughly consider the merits of each business individually.
The extent of the rotation has been quite extreme, due to elevated fears for potentially structurally high inflation and interest rate levels. The level of reprising of many quality stocks therefore has also been to quite extreme levels, and many of them dropping to valuation levels earlier perceived to be the domain of value shares.
The question, therefore, is not whether the definition of quality has changed in 2022, but rather whether 2022 has changed the characteristics and strategic long-term outlook of the particular business.
Investors have to thoroughly consider the merits of each business individually in this context, and may well come to the conclusion in some cases that their quality business has simply become very attractively valued.
This is a key question in the context of recent volatility.
Quality managers have a clearly defined universe of candidates they consider for their portfolio. Those businesses are structurally the long-term outperformers. Many of them have become very attractively valued in 2022 because of the inflation scare and its effect on capital markets. Potential investors consider the particular mandate for its sustainable long-term outperformance potential.
Value managers consider the level of cheapness of a business, with less focus on its investment merits and its sustainability. Their orientation is more tactical, clearly with more of a trading consideration.
We believe stock-trading values do not get the scrutiny it deserves.
They seek to utilise the short-term mis-pricing of an asset and at times may over-estimate the market’s willingness to ‘correct’ the pricing of a deteriorating asset. By implication, their universe of candidates is predominantly determined by pricing and an investor has little consideration of any strategic direction.